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There are examples around the world of how sports centers have positively influenced the lives of people in those communities. Whether it is a case of creating a venue for local leagues or providing the opportunity for people of all ages to enjoy athletic pastimes year-round, these centers provide a valuable service.
As with all businesses, careful planning is required for sports centers to ensure that they will effectively serve the community and run at peak efficiency. These considerations start from the beginning of construction and continue throughout the life of the facility.
Start-up Costs
One of the many positive attributes air-supported structures offer is their low start-up costs. A permanent, traditional venue is far more expensive to build and maintain. It also leaves the owners with fewer options in terms of modifications, should changes to the design of the facility be required.
Whether permanent or seasonal, an air-supported dome also offers an open design that is very favourable to sports like soccer and tennis; there are no columns or supports to interrupt the flow of play or distract the participants. This sort of simplicity and ease-of-use works well for both the facility’s managers and users.
Determine Popular Sporting Programs for the Area
Sports centers fulfill a need for the people in that area. If soccer is the most popular activity, it will likely take up the majority of the schedule. However, for a center to fully serve the area and make a profit, organizers also need to determine which other groups to approach. The beauty of domes is that the design easily accommodates different types of activities, and even allows for simultaneous staging in some cases.
It is also necessary to make sure that the leagues using the facility provide a clearly laid out schedule so that their games will run regularly and not produce any overlapping conflicts. This also helps to ensure that the center’s schedule is as full as possible, with no unnecessary downtime.
Rules and Regulations
An important way to maintain efficiency and good public relations is to have clear and effective rules and regulations in place. These ensure that patrons are safe and well-served, and therefore trust the center and will continue to use it on a regular basis.
Sponsors and Partnerships
It is also important to coordinate with both community groups and national organizations that have local outlets. Such partnerships help to get the word out and introduce the center to new patrons through tournaments and special events.
Promote Other Event Possibilities
As mentioned, domes provide many different opportunities when it comes to sports. This flexibility also extends to non-sporting events, such as corporate meetings, birthday parties, and even offbeat amusements, like bubble soccer, bingo, and dog and cat shows.
Facility managers must determine all the possibilities of their center and educate potential consumers on the advantages of choosing this particular venue. While positive word-of-mouth is very valuable, other forms of advertising and promotion require the lion’s share of a manager’s attention.
The best sports centers serve their communities on multiple levels. If your local facility lacks an activity you would like to try, talk to the manager about the possibility of adding it to the schedule. The more activities there are, the more possibilities exist for fun, fitness, and positive engagement.
